UPS Service Website
Facility Gateway Corporation
The leadership team at FGC Corporate elected to redevelop their website when the platform could no longer support advanced SEO optimizations required to take their online presence to the next level. FGC Corporate needed a streamlined website. The FGC leadership team entrusted RivalMind with website design and development, built for enhanced SEO strategies and digital prominence.
Built & Hosted using
Energetic, Bold, Inspiring
Logo Design / Website Design / Social Media
Our Approach
A clean, structured site with a refined user experience
During a discovery meeting, we determined to emphasize user education, informing website visitors about FGC Corporate – who they are and what they offer. Additionally, the client trusted our team to build their new website on Duda, a more dynamic, streamlined CMS than their prior Wordpress CMS.
Our creative team applied intentional structure to every element of the website, including the main navigation and service pages. Strategically designing the service pages allows users to navigate the site more easily and enhance SEO success.
Additionally, we incorporated About and Careers sections onto FGC Corporate’s new website to create a robust platform; formerly, these elements were built on a completely separate site.
Thirdly, the client’s former site lacked calls to action. We incorporated contact forms and attractive banners in strategic locations across the website to increase conversion rates.
The Results
FGC now has a clean, branded site that easily enables users to quickly get in touch. While carrying over elements of their previous design, our team was able to re-envision FGC's digital presence and turn their website into a strong conversion tool.
Before & After
Clean, straightforward fonts.
Raleway is a popular sans serif font that communicates openness, creative solutions, and reliability. Open Sans is another popular typeface, used frequently as a clean, highly legible body font.
High contrast oranges with dark accents
To stay consistent with FGC's pre-established brand, the site was built around this strong and predominately orange color palette. The addition of the sunburst gradient added more dimension into select areas of the site, and using subtle touches of slate gray and pure black added much needed contrast to this site.
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
