RivalMind Logo - A Digital Marketing Agency
RivalMind Logo - A Digital Marketing Agency

    SEO for Skilled Trades & Services

    Drive more leads and revenue for your skilled trade business with better online visibility.

    As a skilled trades professional, you know the importance of delivering quality work and satisfying your customers. But if you're not generating leads through organic searches, you're missing out on valuable business opportunities. When potential customers need services like plumbing, electrical work, HVAC repair, or home remodeling, they turn to search engines like Google. That’s where Digital Marketing and Search Engine Optimization (SEO) come into play. In fact, around 76% of people who search for a local service on their phone visit a business within 24 hours, and 72% of those searchers will choose a company from the first page of results.

    Ensuring that your skilled trade business ranks high in search engine results can significantly increase your chances of attracting new customers and building a strong online presence. That’s where SEO plays a crucial role in your digital marketing strategy, helping you establish a steady flow of leads and grow your business online.

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    Skilled Trades & Services SEO - Free SEO Health Scan

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    No strings attached - receive a comprehensive report covering 140 unique data points about your website's technical SEO health in 24 hours or less!

    SEO for your industry.

    Each industry is unique and deserves a tailored SEO strategy. Our team leverages our experience in your industry to forge a strategy designed grow your business.

    What is SEO, and how is it different for skilled trades and services?

    So, what is SEO, and why should businesses like yours invest in this marketing strategy? As the name suggests, Search Engine Optimization (SEO) is the practice of improving a website’s visibility or ‘ranking’ on Google and other search engines for keywords and phrases related to the services you offer. Did you know that phrases like “plumber near me” and “electrician near me” are searched tens of thousands of times per month on average? And with millions of skilled trades professionals competing for those jobs, do you know where your business ranks among them?

    By implementing effective SEO strategies, your business can reach a larger audience, attract high-quality leads, and ultimately increase revenue. It’s about combining your expertise in skilled trades with the power of digital marketing to expand your reach and connect with customers when they need your services most.

    

    At RivalMind, we take a comprehensive approach to SEO—focusing not just on where you rank, but how your business appears when it matters most. It’s about striking the right balance between improving search rankings and building trust with potential customers. How do we achieve this? Let’s dive into the evidence and explore the key pillars of our SEO strategy for skilled trade businesses like yours!

    Request Your Free Audit
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    The importance of SEO for Skilled Trades & Services.

    Start Getting Discovered Online

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    Grow Your Trade Business with SEO

    SEO helps skilled trade businesses attract more customers and grow. By optimizing your website for relevant search terms, you increase visibility to people actively seeking your services. Higher rankings ensure your business gets found first, helping you reach new markets, build credibility, and drive long-term success.

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    Attract Qualified Leads

    Attracting the right customers is key to growing your skilled trade business. SEO helps you connect with people actively searching for your services, ensuring high-quality leads that are more likely to convert. By targeting the right keywords and optimizing your online presence, you can attract local homeowners and businesses in need of your expertise.

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    Boost Your Revenue

    Higher visibility means more leads, and more leads mean more revenue. By ranking higher in search results, your skilled trade business can attract a steady stream of customers actively looking for your services. With a strong SEO strategy, you’ll increase bookings, maximize your profits, and build a sustainable business for the long term.

    Get a FREE SEO Audit for Your Skilled Trade Business.

    Receive actionable insights on missed SEO opportunities.

    Request Your Free Audit

    Featured client testimonial.

    3X Qualified Leads Per Month

    Agile Consulting Group, located in Atlanta, Georgia, signed more clients in one year while working with RivalMind than in the previous three years combined.

    View All Testimonials

    Why does Google Business Profile Optimization matter for skilled trades SEO?

    When local searchers find your business first, your business grows! In fact, 76% of consumers searching for a local service online visit a business within 24 hours. With 37,000 localized searches happening every second on Google, local SEO offers a powerful return on investment. Optimizing your local listings improves visibility and engagement, helping you connect with customers who are ready to book your services.

    Request Your Free Audit
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    Is your website design behind the times?

    With the rapid evolution of technology, design practices, and user behavior, businesses should consider redesigning their websites every 3 years. RivalMind specializes in the design and development of SEO-ready, strategic websites, proven to increase user engagement and conversion rates.

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    SEO FAQs

    We're eager to take your SEO strategy to the next level. What other questions do you have for our team?

    Ask a SEO Expert

    • Which type of Google Ads are right for my business?

      To find the ideal Google Ads campaign type(s) for your business, we'll evaluate your objectives, target market, business offerings, industry, competitors, and budget. This will allow us to identify what asset types will generate optimal results.

    • How do you research and select keywords for a campaign?

      For keyword research and selection, we use various tools and methods to identify the words and phrases most relevant to your business and target audience. Additionally, we use search volume, competition, and relevance of each keyword to create a comprehensive list for your campaign. Your input is also very important to help us ascertain what specific products or services you would like to focus your advertisements around.

    • What type of reporting do you offer?

      Working with RivalMind provides you with insights into the performance of your ad campaigns, including metrics like clicks, impressions, conversions, and cost per conversion. We also give you recommendations for optimization and ideas for improvement based on the data.

    • Will I have access to my Google Ads accounts?

      If you are currently running Google Ads, our team will simply request access to manage your account. Alternatively, RivalMind can create a new Ads account on your behalf, which you own outright, including ad copy and any visual assets developed. 

    • What's a good budget for Google Ads?

      The budget for a Google Ads campaign can vary depending on the type of ad, target audience, and competition. However, a good starting point is a budget that allows for a sufficient number of clicks and impressions to gather data. We recommend starting with no less than $500/month. From there, RivalMind can optimize the campaign effectively and provide you with data and insights to help best determine an effective budget range going forward.

    • Are landing pages included in your service?

      Landing pages are essential for successful ad campaigns as they help convert visitors into customers. Our website development team can design and build a custom landing page template for a nominal fee. Websites built on the Duda platform will receive landing page designs at no additional cost.

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